In 2018, author and marketing maven Seth Godin posed a question in a podcast: Imagine if Nike opened a hotel. What would it be like? Their reputation, he continued, is so well-established that we can ...

Many e-commerce businesses adopt complex loyalty programs to keep customers around, but these strategies don’t always perform as well in today’s market. Instead, making authentic connections is now ...

When someone is loyal to your brand, they are more likely to buy products from your site and interact with your company across multiple marketing channels. If you manage to build loyalty, you can ...

Few channel chiefs reign over a partner program and community with the depth of IBM's. For two years, Donn Atkins, general manager of IBM Global Business Partners, has managed, nurtured and grown ...

Authenticity creates deeper connections with customers, making them feel seen, heard and valued — which is what they really want. Experiences matter more to customers than the features of your product ...