Media buyer GroupM said that it is making its Nexus Fusion retail media platform available to all clients of its EssenceMediacom, Mindshare and Wavemaker agencies. Fusion, which provides intelligence ...

GroupM within the next month will publish findings of a one year analysis of various methods currently used by the ad industry for calculating the impact media has on carbon emission and plans for it ...

GroupM is still trying to be simpler for clients to navigate. To propel that effort, the WPP-owned media buying arm promoted Evan Hanlon to the newly created role of US chief strategy officer on ...

Ad revenue growth is estimated to slow down to 7 per cent in 2025 from the 8.8 per cent attained in 2024, a leading media ...

GroupM wants to move from using 40 to 50 supply partners globally to five to six partners. As part of that push to consolidate its programmatic supply chain, it struck a global deal with the SSP ...

WPP has announced the appointment of Brian Lesser as the new Global CEO of GroupM, the world’s largest media buying agency. This marks Lesser’s return to GroupM, where he led the agency’s North ...

GroupM this morning announced what it describes as a "first-to-market" deal with consumer-purchase behavior data provider NCSolutions that will enable GroupM agencies and clients to plan, buy and ...

NEW YORK—GroupM has launched the GroupM Ad Innovation Accelerator, a new working group that will work to enhance traditional advertising sports for streaming audiences. The effort is particularly ...

WPP has restructured its most valuable property, the media-buying network GroupM, as the holding-company giant fights headwinds facing its business. GroupM global CEO Christian Juhl merged mPlatform, ...

Kirk McDonald, a veteran ad executive who has served as the face of WPP‘s large GroupM media buying consortium to U.S. advertisers, is leaving the company as it once again sets about to refashion its ...

Today marks the start of the first full week on the job for incoming GroupM global CEO Christian Juhl. I recently asked the new leader of the world’s largest media buying organization to let us know ...

The new live-action TV series is based on an in-development graphic novel revolving around lost cultures and supernatural events. By Nyay Bhushan Smallville producer James Marshall, GroupM ...