EDO, the TV outcomes company, today announced that its investment-grade outcomes measurement is extending to gaming ...

Roblox named youth-focused ad marketplace SuperAwesome as its exclusive advertising partner for under-13 users ...

Roblox's new feature lets you earn cool in-game items just by watching short video ads. This new ad format connects brands with the Roblox Gen Z crowd, giving you a super easy way to snag rewards and ...

(Bloomberg/Cecilia D’Anastasio) — Roblox Corp. executives have been trying to get advertisers to market their wares in the gaming platform’s virtual worlds since the company went public in 2021. It’s ...

Youth marketing firm SuperAwesome has been appointed Roblox's commercial and technology partner for "under-13 contextual ...

Roblox said Wednesday it is making a new video ad format available to all advertisers, one of several initiatives the online entertainment and gaming platform is undertaking as part of a mission to ...

(Reuters) - Roblox on Tuesday launched a new format of video advertising on its gaming platform and announced a partnership with Google to help boost the growth of its nascent ad business. Gamers can ...

Investors eager for Roblox to tap alternative revenue streams will have to wait a little longer. CEO David Baszucki said advertising “will not be material this year” during the company’s Q1 earnings ...

While hype around the metaverse is dying, some of the key players viewed as shaping the future of digital experiences continue to thrive. Roblox saw revenue increase 26% year-over-year in 2023, along ...

The platform has partnered with Cint, DoubleVerify, Integral Ad Science, Kantar and Nielsen to help measure the efficacy of ad campaigns. The partnership between Roblox and Google marks the next step ...

Roblox stock rose Tuesday after the videogame company said it is partnering with Google to expand its burgeoning ad business. The collaboration with Alphabet-owned Google is a “foundational element in ...

March 20 (Reuters) - Videogame platform Roblox (RBLX.N), opens new tab said on Friday it would take a portion of revenue from in-game brand deals starting next year, as part of a broader ...