Google Merchant Center is a valuable yet overlooked resource for ecommerce advertisers. It offers free analytics on product performance, pricing, demand and more. This article shows how to extract ...

Google has published its yearly update for its Merchant Center product data specification. Some of the changes listed below went into effect yesterday, April 9, while some go into effect on July 31, ...

As a staff writer for Forbes Advisor, SMB, Kristy helps small business owners find the tools they need to keep their businesses running. She uses the experience of managing her own writing and editing ...

Greg Daugherty has worked 25+ years as an editor and writer for major publications and websites. He is also the author of two books. Samantha (Sam) Silberstein, CFP®, CSLP®, EA, is an experienced ...

Welcome to this week’s PPC Pulse. Updates focus on Merchant Center access for agencies, bidding strategy, and how PPC marketers are adapting to industry changes. Google expanded access to Merchant ...

Google has unique policies for Google Shopping that are stricter than its general advertising policies. If Google thinks you’ve violated any of them, it can suspend your Merchant Center. That cuts off ...