Even when it’s armed with tools to target a specific consumer group, the majority of today’s advertising is still so general that it’s mostly irrelevant and dated. Case in point: Once I buy a wetsuit ...

The rapid evolution of geolocation technology is reshaping the mobile app landscape. It enables developers to create more interactive, responsive, personalized user experiences. Whether real-time ...

Facebook wants to know “What’s on your mind?” Twitter asks “What’s happening?” But that’s getting old already. The burning question for the next wave of social networking is “Where are you?”–and ...

The reports of Snapchat’s death have surely been greatly exaggerated. As analyst after analyst has lowered its share price expectations since its successful IPO in March, the (very vocal) word on Wall ...

What do changes in privacy laws, the impending demise of third-party cookies, and increasing consumer awareness about personal data privacy have in common? They've all led clients, media agencies, ...

Now, more American adults use mobile devices than traditional computers when searching for local products and services. Geolocation is a marketing method that seeks to use mobile technology to push ...

Investopedia contributors come from a range of backgrounds, and over 25 years there have been thousands of expert writers and editors who have contributed. Eric's career includes extensive work in ...

Twitter’s plans to let its users attach geographic coordinates to their messages have external developers very interested at the possibilities this new geolocation functionality will open up for their ...

Opinions expressed by Entrepreneur contributors are their own. Even when it’s armed with tools to target a specific consumer group, the majority of today’s advertising is still so general that it’s ...

Twitter’s plans to let its users attach geographic coordinates to their messages have external developers very interested at the possibilities this new geolocation functionality will open up for their ...