“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Richard B. Newman, internet marketing ...

Marketing evangelists used to warn of brick-and-mortar stores' extinction, spreading fear of a retail apocalypse. The numbers show a different story, however. While e-commerce sites are growing faster ...

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Thierry Cornet, partner portfolio manager ...

Geolocation is at the heart of every modern customer experience. From delivery apps and ride sharing to payment processing and ecommerce, you’ll be hard pressed to find a single industry that doesn’t ...

A tool that monitors your location and immediately alerts authorities could either be a public-health carrot or an authoritarian stick. Even if it were to end today, the COVID-19 crisis will leave an ...

Personalisation is on the tip of every marketer’s tongue – cited by almost half (42%) as a top priority – and they’re increasingly looking to geolocation data for the insight needed to achieve it, ...

Now, more American adults use mobile devices than traditional computers when searching for local products and services. Geolocation is a marketing method that seeks to use mobile technology to push ...

The time is ripe to get started using location services in your enterprise. No matter that you have Foursquare check-in fatigue: this is a different aspect, and something that is useful and worth the ...

The lack of explicit geolocation rules and standards in crypto — and across financial services more broadly — creates enormous compliance issues, writes Will St. Clair, of GeoComply. Regardless of how ...