While younger Americans aren’t spending as much on alcohol, they’re spending on health and fitness — and some are willing to ...

Picture a book club. Did you imagine a bunch of middle-aged moms more or less seriously discussing a book while enthusiastically enjoying some wine? Yeah, me too. But it turns out our picture of what ...

For some young clubbers, the fear is not dancing badly, it's becoming content.

Gen Z is completely redefining what it means to party. The rise of "grandmacore" on social media platforms like TikTok and Instagram shows Gen Z adults are choosing to spend their nights tucked into ...

Younger adults are drinking less and choosing run clubs, workouts and mocktails instead. Here's why the trend is growing.