Is the latest iPhone a good value? Should you accept that promotion you’ve been offered? Should you pay to have someone come and fix your leaky toilet or fix it yourself? Although we might delude ...

The process of marketing a new product or service begins when you create a frame of reference. Essentially, the frame of reference is the way your product is perceived by the market and consumer; for ...

Athos, Anthony, and John J. Gabarro. "Understanding Another Person, Part I: The Individual Frame of Reference." Harvard Business School Background Note 473-009, August 1972. (Revised September 1976.) ...

The importance of artwork and how it’s displayed has remained with me since childhood when I first took a picture of a pretty young woman set in a pastoral scene from a magazine, placed it in a wood ...