The goal as a booth exhibitor at any venue is to engage the attendees. Yes, conferences, conventions and expos can be boring, but it doesn’t have to be that way. My company, My Indey just wrapped up a ...

Clowns, costumes, caricaturists: they're staples of nearly every trade show, attempting to bring an audience to an otherwise lackluster booth. And don't forget the beguiling ladies, handing out fliers ...

With trade shows significantly regaining attendance each year since the pandemic, the competition for attention on the show floor has been bigger than ever. Showing up is simply not enough. Exhibitors ...

Opinions expressed by Entrepreneur contributors are their own. Since debuting their cloud-based coordination and communication platform for senior-care providers at a regional trade show in 2012, Asif ...