The 21st century has seen a shift away from the company that’s “selling” and toward the consumer that’s “buying.” Business practices, like PR campaigns, have had to transition in kind to stay relevant ...

From product launches to historical movements, virtually every transformation the world has experienced has been aided by a comprehensive public relations campaign. In today’s world, the best examples ...

A good PR campaign is like a well-baked cake—it has everything you want, looks great and everyone loves it. However, a small-business owner or the director of a nonprofit oftentimes doesn’t have the ...

To ensure brand stories resonate with consumers and target audiences, smart public relations professionals don’t just broadcast a message—they craft a narrative. In today’s saturated media landscape, ...

Drafting press content, maintaining distribution lists, disseminating releases with the click of a button… local PR can become an all-too-comfortable groove when you’re used to executing campaigns in ...

The digital PR industry is profoundly transforming as AI workflows revolutionize how brands scale outreach, craft strategies, and earn media. With the ability to analyze data, generate insights, and ...

Many companies see the value of PR and are willing to invest in it. But they want lickety-split results and to see themselves plastered all over the news. ROI equates to more than that nowadays — many ...

When does a public relations campaign become something more insidious? When and how does PR slide into propaganda and disinformation? In Hollywood, PR campaigns are the norm. Public relations are used ...

Water Authority's public relations campaign has changed public's behavior, survey finds The lower the respondents' level of education, the more likely they were to have been influenced by the ads.

In Ghana, professionals called into marketing, PR, sales, business development, and communication roles often find themselves ...