In the rapidly developing sector of digital communication, tried-and-true measures like website traffic or conversion rate are no longer sufficient. In this free flow of ideas, I call for a change to ...

We use earnings and other metrics to measure business success all the time. But by what metrics do we judge ourselves? This executive coach lays it all out. Metrics matter. They’re often used to ...

As the year ends and a new one begins, leaders everywhere reflect on their leadership over the past twelve months and set goals for the future. This process carries unique significance for ...

You built your SaaS product and found market fit. You track MRR and customer retention closely. However, founders often ...

Marketers have developed some bad habits in the past 30 years. We used to live by metrics like awareness, intent and recall; they were difficult to measure but told us a lot. With the internet, it's ...

With 74% of U.S. companies transitioning to a permanent hybrid work model, leaders are turning their attention to measuring the success of their hybrid work model. That’s because there’s a single ...

As China continues to crack down on how companies handle user data, it’s time for the business world to think about what exactly they’re collecting and measuring. The country’s strict data privacy ...

Click-through rate (CTR) is a cornerstone metric of PPC marketing. Calculated as the percentage of people who click on an ad after seeing it, CTR is often treated as a key performance indicator (KPI), ...