SWOT analysis: Why you should perform one, especially during times of uncertainty Your email has been sent Image: marekuliasz, Getty Images/iStockphoto Must-read leadership coverage Shark Tank’s Mr.

The SWOT Analysis framework measures your company’s competitive advantages and disadvantages and plans for improvements and seizing favorable opportunities for your business. In marketing, the SWOT ...

The SWOT, or Strengths, Weaknesses, Opportunities, and Threats analysis has become an expected staple of any business strategy, information memorandum or other meaningful company evaluation. Some say ...

One of the traditional steps in developing a strategy begins with a SWOT analysis. SWOT stands for strengths, weaknesses, opportunities, and threats. The results are usually unremarkable, highlighting ...

For those of us who never went to business school but found our way into entrepreneurship, it takes practical experience to determine which tools best serve us in the real world. After 10 years of ...