When a conversation turns to analytics or big data, the terms structured, semi-structured and unstructured might get bandied about. These are classifications of data that are now important to ...
Business information is mostly generated by systems or people. Data from systems is most likely to be structured. In its traditional format, this is most typified by data in relational databases that ...
Data can be classified as structured, semi-structured or unstructured – but what bearing do these classifications have on a company’s data-handling strategy? The short answer is that it is becoming ...
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As marketers, we love a great funnel. It provides clarity on how our strategies are working. We have conversion rates and can track the customer journey from discovery through conversion. But in today ...