Lego, to bricks
Digest more
A day on from the official reveal of LEGO Smart Brick, the company has responded to concerns that its big announcement poses a risk to its core basis in physical play.
LEGO Reveals the Smart Brick, a Technology-Packed Toy Piece Dubbed 'The Next Exciting Chapter' for the Company's Future, Launching Inside New Star Wars Sets LEGO has announced the Smart Brick, a chip-powered piece due to be integrated into upcoming sets that it describes as "the next exciting chapter" of the 90-year-old toy company.
Lego has officially announced a new 2x4 "smart brick" at CES 2026 this week. It's apparently the "most significant evolution" in the Lego system since the release of the Minifigure in 1978 and is part of the company's "smart play" initiatives.
LEGO is getting educational as it debuts its latest LEGO Ideas set with the evolution of STEM. STEM Stands for Science, Technology, Engineering, and Mathematics and was shaped by brilliant minds like Marie Curie, Sir Isaac Newton, and George Washington Carver.
New sensor-packed Smart Bricks introduced at CES add color, sound, and interactivity to classic Lego builds, debuting with Star Wars sets this spring.