Ethnographic research, such as observing the setup of a catheter, often leads toideation. But it can also lead to significant device design. In 2001, William Reese and I wrote an article about the use ...
General introduction: authorship, praxis, observation, ethnography -- Part I. Histories: ethnographic film in the twentieth century. Introduction -- The long prehistory of ethnographic film -- Travel ...
Ethnographic studies can be a valuable tool for B2B research. Jennifer Strange of B2B International maps out 10 key steps for a successful ethnographic approach. Ethnographic market research is the ...
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