Email performance slipping? The issue may not be your campaigns — it’s likely channel overlap, weak orchestration and hidden ...

Getting your permission-based email marketing emails into the inbox and ensuring that your email design is just right are closely related. Here is some useful information on the nexus between the two ...

Good email design is a critical part of ensuring a high response rate. A major frustration within the industry is the lack of standards to guide designers when creating HTML email. Though there isn't ...

User experience is what dictates the modern consumer domain. People are attracted to brands that provide an excellent user experience. In order to provide a good user experience, it is important to ...

Businesses use email marketing as an affordable and often effective advertising tool. However, before employing this technique you should make yourself aware of the disadvantages and misconceptions ...

Forbes contributors publish independent expert analyses and insights. Geri Stengel writes about the success factors of women entrepreneurs. Martha Bitar, CEO and cofounder, and Rebecca Shostak, CBO ...

The first email was sent in 1971; it permanently changed how we communicate with one another. Today, businesses use email to connect with their audience, build credibility in their industry and ...

Our research shows that HubSpot is the best email marketing platform for templates, offering a massive selection of options on top of an already rock-solid solution for attracting and retaining ...

If you’re looking to attract and convert new leads, email marketing remains one of the most effective strategies available. It allows you to connect with your audience through automated, personalized ...