CLEVELAND, Ohio – When it comes to measuring the effectiveness of content, most marketers would love a simple formula ("X + Y = Success!" comes to mind). Unfortunately, measuring content does not lend ...

Given the current financial climate, cybersecurity budgets may be under review, along with all other expenditures, and, in some cases, on the chopping block. One of the best ways for security leaders ...

Metrics are an important part of any ad campaign, especially one that takes place online, where unique impressions are logged and counted. How can you be sure you're getting the most for your Internet ...

Employee evaluations measure your employees' performance; however, an ineffective performance evaluation can do more harm than good. Measuring the effectiveness of your evaluation process ensures that ...

Add Yahoo as a preferred source to see more of our stories on Google. If you consider social media as a serious marketing channel, it’s important that you measure your efforts and see what’s working.

Search engine optimization (SEO) is a critical component of any professional services firm’s digital marketing strategy. By improving the quality and quantity of traffic that arrives at your website ...

I wore the world's first HDR10 smart glasses TCL's new E Ink tablet beats the Remarkable and Kindle Anker's new charger is one of the most unique I've ever seen Best laptop cooling pads Best flip ...

“It’s the Christmas season!” an exasperated correspondent complained following my two recent pieces on the subject of metrics. “Get in a good mood! Enough about how to do metrics wrong! Tell us how to ...

Gathering metrics to measure the effectiveness of an enterprise security strategy can be a difficult and somewhat imprecise task, but that’s no excuse for not trying, said IT managers at RSA ...

The Army's adoption of the Agile Process to enable rapid technology insertion led the three agencies charged to execute this process--the U.S. Army Test and Evaluation Command (ATEC), the U.S. Army ...

Under the alliance, Mindshare Singapore’s digital campaigns will be measured by Effective Measure’s solutions, providing more consistency to its digital metrics. Gregory Fortune, head of digital at ...

The final metrics I'll address in this series are for productivity. This is a slippery slope. Frankly, I can count on one hand the plants I've seen with an effective measure over the last 10 years.