NEW YORK, June 18, 2026--(BUSINESS WIRE)--EDO, the TV outcomes company, today announced that its investment-grade outcomes measurement is extending to gaming advertising — beginning with Roblox, an ...

Roblox (NYSE:RBLX) has partnered with TV analytics firm EDO to measure advertising outcomes on its platform. The partnership introduces industry standard benchmarks that compare Roblox ad engagement ...

US company EDO has extended its TV outcomes measurement to cover advertising in gaming environments, initially via a partnership with immersive video games platform Roblox. EDO's measurement platform ...

EDO’s syndicated outcomes data now extends to branded events and ad campaigns on Roblox, proving performance vs. convergent TV benchmarks EDO, the TV outcomes company, today announced that its ...