Forbes contributors publish independent expert analyses and insights. Dynamic pricing, once limited to airlines and hotels, has now spread across industries like retail, ride-sharing, entertainment, ...

Pricing is tricky for business owners. You want to receive optimal revenue for your products or services, but you don’t want to price yourself out of the market. Today, companies have much more ...

Walmart says the new systems are not designed for surge or individualized pricing, but their capabilities arrive at a moment ...

Add Yahoo as a preferred source to see more of our stories on Google. (NewsNation) — The thrill of a new tour announcement can often turn to dread as fans navigate Ticketmaster’s dynamic pricing ...

Dynamic pricing is in effect on the PlayStation Store, as select games are being shown at different prices for different ...

Is FIFA—and every other practitioner of dynamic pricing from Uber and Amazon to Marriott, Delta, and Target—really playing dirty? Are they price-gouging their customers, or are they improving their ...

Six months after Wendy’s started a fierce debate about the fairness of dynamic pricing in restaurants, with consumers comparing price fluctuations throughout the day to Uber surge pricing policies, ...

The Manchester City fans at the Camping World Stadium in Orlando had come from all over North America, and like every fan at Fifa’s Club World Cup finals, they paid for tickets according to the ...