Similar logos can turn up for several reasons, and some are so similar they make us do a double take. Originality is normally a key goal in logo design. When a brand's trying to stand out and make ...

For the first time in more than 20 years, Amazon’s logo got a touch-up. In fact, all of its logos got a touch-up. The small but subtle changes are part of a company-wide brand system refinement, ...

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There are many aspects of a car that automakers put a lot of thought into. For instance, it's clear that a lot of time, money, and other resources have been poured into the development of electric ...

Imagine walking down a bustling street, surrounded by a sea of signs and symbols, each vying for your attention. Among them, a few logos stand out, instantly recognizable and effortlessly ...

Logos are everywhere — on smartphones, cars, clothing, and almost everything else made by a company with an identity. Logos help with quick identification and mean something to a brand. They tell a ...

‘It’s a pretty big change, a big deal,’ says HPE Vice President of Brand, Culture and Creative Paula Berg. ‘Our name as a company remains Hewlett Packard Enterprise of course, but our new logo we ...

Here is a look at the new rebranding that replaces the 10-year-old Hewlett Packard Enterprise name tag with the “bold” new HPE logo. Hewlett Packard Enterprise Executive Vice President, Chief ...

AUSTIN (KXAN) — The city of Austin has rebranded. At a press conference on Thursday morning, Austin City Manager T.C. Broadnax unveiled a new brand logo for the city, which he said is the first in the ...