Cross-device tracking is the latest Holy Grail of digital advertising. At stake is the marketer’s ability to recognize the same consumer when he or she interacts with a brand, whether that interaction ...

This article is sponsored by Eyeota. The United States stands alone when it comes to its insistence on a predominantly deterministic approach to data-driven marketing. Because of that, the ongoing ...

Cramming AI into your deterministic operating model Is a recipe for failure.

AI is reshaping how we think about network operations, but it can’t replace strong data foundations or proven automation practices. In network automation, AI works best when paired with deterministic, ...