One of the key decisions business leaders make is how to price the goods and services they offer to consumers. Prices that are too high will drive away customers, while prices that are too low make it ...

An Excel workbook called DemandCurve.xls provides a simple example of how to use Solver and the Comparative Statics Wizard to set up a standard consumer theory optimization problem and then derive a ...

Governments in many counties offer assistance in the form of financial subsidies to various companies and individuals with the goal of improving the cost and availability of goods and services for ...

Learn how variations in price elasticity affect the supply and demand curves and what factors cause differences in elasticity ...