Many lessons learned in publishing are surprisingly relevant to the challenges marketing teams are facing today.

In 2025, Demand Gen Report sought the input from our readers on what was really going on in the industry. We published four surveys that examined the impacts artificial intelligence (AI) was having on ...

When Google launched Demand Gen campaigns in 2023, they were positioned as a way to build deeper engagement across YouTube, Discover, and Gmail. At the time, they felt experimental, sitting between ...

A report from Energize Marketing examines how B2B marketing teams are evolving to meet rising expectations for pipeline and revenue accountability as buying committees grow more complex and executive ...

BlackSky secured more than two dozen new customers for Gen-3 On-Demand subscription services during the first quarter.

DemandFactor, Inc., a leading B2B demand generation and performance marketing company, today announced it is officially rebranding as Demand.com. The new name and digital presence represent the next ...

Demand generation has never been noisier—or more misunderstood. In this session, Stephanie Ristow walks through a clear, actionable framework for building demand gen programs that move beyond ...

On average, B2B buyers consume 13 pieces of content before making a purchase decision (FocusVision). Our suite of paid media products (including opinion pieces, advertorials & press releases) will ...

Google's Ginny Marvin, the Ads Liaison, has confirmed there are delays for some Demand Gen Image ads to be approved. Some of ...

The rebrand reflects the company’s evolution into a comprehensive, full-funnel demand generation platform serving enterprise B2B organizations worldwide DemandFactor, Inc., a leading B2B demand ...