Successful personalization at scale requires intentional planning around customer data management. Investing in customer data is a top priority for marketing leaders. Research found that marketers who ...

As General Manager of Zebra Analytics, Guy is responsible for the growth, leadership strategy and customer success of the business unit. These days, it is not a question of whether companies are ...

Want smarter insights in your inbox? Sign up for our weekly newsletters to get only what matters to enterprise AI, data, and security leaders. Subscribe Now The most mature digital product analytics ...

Many leaders would be surprised to discover that their organization is lacking in data maturity. They might see that they have data professionals on staff and that different data resources are being ...

Enterprise observability has shifted from experimental tooling to critical infrastructure, with 60% of organizations now at mature levels. But cost surprises, business expectations and gaps in ...

Dive into our in-depth report, in association with Skeleton Key, as we assess the levels of data maturity across four key APAC markets. The global data and technology landscape in advertising has ...

When it comes to leveraging customer data, extracting value can be a challenge for businesses. Mona Popli of Heap shares some practical tips on where to start. The ongoing pandemic and now sluggish ...

Martech debt builds up through manual reporting, fragile integrations, and silos. These issues fragment customer data, break campaign attribution, and force teams to rely on shadow spreadsheets to ...