Every marketer should understand these 30 commonly used data analytics terms so they can create meaningful sales and campaign ...

Imagine you’re the captain of a boat moving upstream. Your crew of five struggles to row against the current. You then add a new member to the team. This person jumps into the boat, picks up an oar, ...

Accounting combines three things many people enjoy: problem-solving, money, and working with people. And thanks to the use of data analytics in accounting, these parts of the job are more exciting, ...

Overview AI scans news, earnings calls, and social media to spot trends faster than humans.Data analytics provides real-world ...

Which is more important – understanding what happened to your business last week, or understanding what’s happening right now? Well, both can provide useful insights that you might be able to use to ...

SMBs was just beginning. As a pioneer in the SaaS industry, Salesforce provided businesses with a platform that constantly monitored and recorded employee actions and tracked KPIs. The vast amount of ...

Clay Halton was a Business Editor at Investopedia and has been working in the finance publishing field for more than five years. He also writes and edits personal finance content, with a focus on ...

Over the past few years, critical thinking has been deemphasized in education and lacking in business. But to get the most out of your analytics, someone needs to be asking incisive questions. Image: ...