Editor's Note: This article has been updated on April 16, 2024 to include new data and information. The original content was authored by Phil Britt. These days marketers no longer talk about ...

David Arnoux is Head of Growth and co-founder of Twoodo, helping teams organize using simple #hashtags. This post originally appeared on the Twoodo blog. Customer segmentation means categorizing your ...

Partner and President at E-Cubed Media Synthesis Inc. Data is the heart of any kind of personalization you want to deliver. Data decides when you trigger personalization rules and for whom. It is ...

In the 2002 film "Minority Report," the lead character, played by Tom Cruise, undergoes an eye transplant. As he runs through a shopping mall in 2054, he is bombarded with advertisements and ...

Hyper-personalization in content creation has become a pivotal marketing strategy in today’s competitive marketplace. Creating content that resonates with individuals is essential for brands looking ...

Every customer your business interacts with has unique needs, tastes, budgets, and more. So, it doesn’t make sense to treat all your customers alike. A marketing campaign that tries to speak to your ...