How can you use customer information to deliver a personalized experience without it coming across as creepy? The first time I heard the phrase "creep factor" was while doing some consulting for a ...

Today’s digital-first economy demands personalization as a fundamental strategic requirement. Modern consumers demand that brands know their preferences and provide consistent personalized attention ...

NEW YORK, April 15, 2025 (GLOBE NEWSWIRE) -- Fluent, Inc. (FLNT), a leading commerce media solutions company, today announced the release of its enhanced Fluent Identity Graph, designed to scale ...

Once a promising but mostly supportive tool, artificial intelligence now stands at the center of how businesses manage and interpret customer data. Its capabilities are reshaping industries, enabling ...

Forbes contributors publish independent expert analyses and insights. Shep Hyken is a customer service/CX expert, author & keynote speaker. These questions and others can be answered in one word: ...

In a world driven by constant connectivity, online experiences need to be more personalized than ever before. This hyper-personalized approach aims to create the most relevant and customized ...

SAN FRANCISCO--(BUSINESS WIRE)--6sense, the leading Account Engagement Platform, today announced that its 6signal Graph now powers personalized experiences for sales and marketing technology providers ...

Personalized marketing, while valuable for some, generates negative experiences for 53 percent of customers, who were 3.2 times more likely to regret a purchase and 44 percent less likely to purchase ...

For retailers, marketplaces are the new shop window. And today’s brands have moments — not minutes — to attract, engage with and retain a potential customer before the buying window closes. When a ...