Today, businesses of all sizes increasingly rely on big data to gain insights into their customers' behaviors and preferences. However, while big data can be a powerful tool for driving business ...

Under privacy law, a privacy policy is a statement or legal document that discloses some or all of the ways a party gathers, uses, discloses, and manages a customer's or client's data. Typically, ...

Abstract: Customer Relationship Management (CRM) systems have come a long way in their evolutionary life cycle. From being used as a mere Rolodex of customer information, they have transformed into ...

Nissan Motor Co. has confirmed that the personal information of around 21,000 customers was exposed following a cybersecurity ...

Microsoft, on Wednesday, disclosed that on December 29, a security researcher notified the company of a massive database error that left 250 million customer records ...

For all companies, such shifts underscore the need to attract, retain, and build loyalty with customers. Yet in the 2020 Achieving Customer Amazement survey, U.S. companies across a variety of ...

Consumers are more aware than ever about the privacy and protection of their digital identities. According to a recent Prosper Insights and Analytics survey, 64% of adults are somewhat or very ...

As businesses customize their offerings using data, customers are becoming more concerned about the management and security of their personal information. Personalization enhances customer engagement, ...

On September 26, 2018, a row of tech executives filed into a marble- and wood-paneled hearing room and sat down behind a row of tabletop microphones and tiny water bottles. They had all been called to ...

People who have been using Toyota’s smartphone app may have had their personal information leaked, the company reported on Friday. Around 296,000 pieces of customer information from the T-Connect ...

The personal information of 47.8 million people was stolen on Monday's data breach. Records stolen include customers' date of birth, SSN, and driver's license information. Since the pandemic, the ...