In today's customer-centric business environment, organizations are dependent on rich, highly accurate customer data to enhance relationships, personalize experiences and drive growth. However, many ...
Customer data platforms (CDPs) first gained popularity among marketing users as the technology tackled the marketing function’s complex customer data management challenges. These challenges included ...
In recent years, marketers had a singular overall objective in their strategy planning: to gain enough data to better understand and serve their customers. In the 2025 digital landscape, marketing ...
Stibo Systems, a global leader in master data management (MDM) solutions, is releasing MDM SmartSync for Salesforce—a solution that brings governed, AI-ready customer data from Stibo Systems MDM ...
Warehouse-native access is emerging as the fastest, safest path to unified customer intelligence. It isn't without its challenges. As customer data platforms (CDPs) continue to evolve, zero-copy ...
The customer experience (CX) remains a top priority, and it's easy to see why: 94% of consumers report that a positive CX increases their likelihood of making repeat purchases. However, 38% of ...
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