Healthcare and pharmaceutical localization is another priority aligned with Vision 2030’s aim to strengthen local production ...

As an organization grows, its public relations and marketing leaders will, of course, want to raise awareness in countries other than the home market. That requires an international PR strategy, and ...

A 2022 Gallup study discovered that disengaged employees in organizations cost the world an astounding $8.8 trillion in lost productivity. Conversely, the same study found that teams who are more ...

The turbulence of the past few years has left the world in a state of economic and political uncertainty, and the severity and impact of these varied events continue to unfold. What we know for sure ...

In international politics, influence is rarely achieved through military might alone. Nations that successfully shape global narratives and public opinion do so by wielding culture as an instrument of ...

In today's interconnected world, going global is increasingly key for growth. But those CMOs who simply translate their website or marketing materials aren’t doing enough to engage new, overseas ...

In 2023, the U.S. experienced a trade deficit of $773 billion, with China as its largest trade creditor. The U.S. trade deficit has steadily grown since 2009, regardless of which party held the ...

Expanding into a new market can offer incredible opportunities for growth. However, if not managed carefully and with sensitivity, it also comes with the risk of cultural missteps that can damage a ...

The era of the automotive industry as a global business is over, Ford Motor Co. CEO Jim Farley said from the floor of the ...

Success requires understanding—and measuring—the potential disconnect between the culture of an organization and the strategy under consideration. Cultures can change, but they can’t change radically ...

WASHINGTON and ATHENS, Greece, June 11, 2024 /PRNewswire/ -- Transifex, the world's leading AI-Powered Translation Management System, today announced general availability of Transifex AI, the industry ...