Design principles for banners that grab attention and deliver a meaningful and memorable message are paramount. These principles include knowing your audience, choosing appropriate colours and fonts, ...

“Banners” are graphic advertisements that appear on World Wide Web sites intended to build brand awareness or to generate traffic for the advertiser’s site. The term “banner” comes from the general ...

Banners have revolutionised the world of internet advertising and marketing. The very first internet marketing banner appeared almost two decades ago on Hotwired.com, which was an advertisement from ...