Omnicom Precision Marketing Group and VML were named as the two leaders in The Forrester Wave: Marketing Creative and Content Services, Q1 2025 report.

Forbes contributors publish independent expert analyses and insights. Renae Gregoire covers content marketing and great content experiences. Increase sales volume, profit and revenue concept.

People tend to want the creative content they consume—be it music, visual art, or literature—to be the work of a human rather than a machine. At least that’s what we say. New research, however, by ...

When it comes to creative writing, score one for the humans over the machines. For now, anyway. New research finds that ...

Forbes contributors publish independent expert analyses and insights. Victor Dey is an analyst and writer covering AI and emerging tech. Artificial intelligence (AI) is turning creativity from a craft ...

Short-form video ads must be creative and entertaining to capture attention, but prioritizing creator-led content and leading with brand assets—like jingles, mascots and logos—is most effective for ...