Transparency is key. If users understand when they’re engaging with AI-generated media and can opt in knowingly, brands can ...

Getting an approved CTV ad creative ready for delivery is still a mostly manual process – as in, emails and spreadsheets – which may work for linear TV, where the creative and technical specs for ...

Are you a print subscriber? Activate your account. 39 min 38 sec ago By Garett Sloane - 1 hour 30 min ago By Tim Nudd - 2 hours 7 min ago By Ad Age Staff - 3 hours 32 min ago By Adrianne Pasquarelli - ...

Meet AD-ID, which was founded in 2002 as a joint venture of the 4A’s and the Association of National Advertisers with the mission of devising a digital system for identifying advertising assets.

Experian has unveiled a new brand platform, ‘Better Your Story,’ created by ad agency BBH and aimed at injecting optimism ...

NEW YORK--(BUSINESS WIRE)--As Cannes Festival of Creativity opens this week, ResponsiveAds, the leading force in creative ad tech, proudly announces the Phase 1 launch of its Fluid Ad Creator, as part ...

NEW YORK—In a notable development in the media industry' efforts to improve the efficiency and cross-platform measurement of CTV ad campaigns, the IAB Tech Lab has unveiled the Ad Creative ID ...

Stay ahead of the game with AI-powered creative search ads. Learn how to leverage the power of automation to improve the efficiency of your PPC campaigns. PPC ads are at the core of many marketers’ ...

Easily create professional adverts, that look like they cost $30,000, but really only cost cents. Nano Banana Pro ...

With the fast advance of AI tools across all avenues of game development bringing a frequent stream of new features - be they generative art services, live chat translators or even music makers - ...

Are you a print subscriber? Activate your account. By Parker Herren - 6 hours 58 min ago By Ad Age Staff - 9 hours 12 min ago By Brandon Doerrer - 11 hours 34 min ago By Ad Age and Creativity Staff - ...