James I. Bowie is a sociologist at Northern Arizona University whose Emblemetric blog examines patterns and trends in logo design using quantitative analysis of data from the United States Patent and ...

Budding smartphone brand itel has released a new logo for its brand identity. The changes to the itel brand coincide with its eighth year of operation in India and 16 years of existence. It marks a ...

The Italian Embassy in London partnered with Istituto Marangoni to create a logo and brand identity for its new HQ, Casa ...

BMW has a new logo, marking the biggest change to the company’s branding since the iconic emblem was introduced in 1917. As with many modern redesigns of logos made to chase today’s trendy aesthetic ...