Paradoxical tensions among consumers are making their behavior unpredictable and baffling many sellers, according to a report released Monday by a global strategy and management consulting firm.

FOMO works because it targets emotion rather than logic, encouraging consumers to act quickly before they have time to fully ...

Most people are well tuned in to the fact that their bodies can get worn out from too much exercise. However, generally, it does not seem that people think of the brain in the same way. But they ...

As social media becomes the core domain of information interaction in the era of big data, the emotional information contained in the vast amount of user-generated content provides an unprecedented ...

Online shopping has evolved into a high-speed data battlefield where every click, scroll, and purchase feeds algorithms that decide what consumers see next. Retail giants now depend on advanced ...

Douyin has become an important part of daily life in China since it combines entertainment, social interaction, and online ...