An overview of approaches to maintaining brand consistency in international projects: standardization rules, organizational processes, and control of local adaptations in a multi-market environment.

Consistency is everything in marketing, but it’s challenging to achieve. Brands are expected to be present on every channel, accessible from every type of device or platform, and reach consumers in ...

By: Tom Hollingsworth, Networking Expert. Crucial to any user experience is consistency. After all, users can be fickle. They want things now. They might even want it to be fun, but more importantly, ...