Conjoint analysis is a technique that allows managers to analyze how customers make trade-offs. It can be used to understand how customers make trade-offs in benefits (and thereby can be used to ...

Several (ratings-based) conjoint analysis and experimental choice (choice-based conjoint) models are compared on their ability to predict both aggregate choice shares among the sample and individual ...

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Conjoint analysis has enjoyed increasing use by research practitioners over the last twenty-five years or so. It has probably never been used as much as it is today. Surveys of research agencies have ...

Describes performing conjoint analysis in the SAS System with the TRANSREG procedure. Topics include metric and nonmetric conjoint analysis, orthogonal and nonorthogonal experimental designs, data ...