A CRM (customer relationship management) is a single software platform that allows businesses to manage and monitor customer relationships with both current and potential customers. With a good CRM, ...

The customer development group at a large, publicly held high-tech company needed a central repository of data to help identify satisfied customers willing to be references when sales associates ...

Consumers are a confident bunch, and if a business doesn’t know a person’s likes or dislikes, they are more than willing to jump ship to another vendor to gain a sense of personalized connection. This ...