Advertisers on Twitter can now create campaigns focused on specific marketing goals, and pay only when people take desired actions as a result. With the rollout of objective-based campaigns, announced ...

Any CEO will tell you that they want a better brand, more social media followers, and increased sales. Beyond that, they tend to depend on their marketing department to figure out the concrete steps ...

It’s been launching performance-focused ad products for Snapchat at a regular clip over the past couple of years, and on Thursday it added a few key new features to its app ads toolkit. Performance ...

The consumers of today are savvier than ever. When it comes to marketing and sales strategies, spinning the truth and other artful tactics don’t work as well as they used to. I believe this is because ...

If your brand is busy advertising for the sake of advertising, your target customers will tune out any marketing campaign you run. Make running a digital marketing campaign more impactful by taking ...