Marketing personas have long been an essential tool in every marketer’s arsenal. Traditionally, persona mapping has been a key component of strategic marketing for decades, helping brands better ...

Nutshell reports effective CRM and email marketing alignment enhances customer relationships through strategic planning in people, processes, and data governance.

The first consideration for new adopters of marketing automation platforms is making sure the solution can easily integrate with their existing CRM systems. However, as new users are getting more ...

In a world where digital interactions are king, CRM systems have become the chessboard on which businesses maneuver for success. No longer just databases, these systems are now the engines driving ...

The MarketWatch News Department was not involved in the creation of this content. New CRM integration eliminates data silos and keeps advisors' CRM and marketing aligned--driving faster follow-up, ...