“AI-powered” is a term that gets tossed around a lot, especially with marketing companies. However, the Zeta Customer Data Platform (CDP), a core component of the Zeta Marketing Platform, is unique in ...
Editor's note:The following article has been split into two parts, with Part II released at a later time. In Part I, we focus on the illusion itself: vendor hype, analyst bias and why medium ...
Technology has made it easier to move faster, especially with the surge of AI-powered tools promising near-magical results. But choosing the right solution for a specific task or campaign — ...
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