COVID-19 is affecting different parts of the CPG sector in different ways. Many CPG manufacturers, for example, especially in food and beverage categories, have benefited from a spike in demand due to ...

Kensington, a leader in bespoke luxury travel, has just launched a refreshed brand identity that reinforces its dedication to delivering custom-tailored, privately guided travel experiences for ...

As the world nudges towards the new living-with-COVID-as-normal, companies must optimize the approach they take to managing their brand portfolios. As the world nudges towards the new ...

CHICAGO--(BUSINESS WIRE)--Hyatt Hotels Corporation (NYSE: H) today announced a record pipeline of approximately 138,000 rooms as of year-end 2024, alongside a strategic brand realignment designed to ...

Avery, Jill, and Chekitan S. Dev. "The Marriott-Starwood Merger: Navigating Brand Portfolio Strategy and Brand Architecture." Harvard Business School Teaching Note 520-112, May 2020. (Revised October ...

We believe that Anta's multibrand portfolio, which covers a range of consumer segments from mass-market to ultra-premium, provides an opportunity for the company to capture a growing share of the ...

PepsiCo (NASDAQ:PEP) announced on Monday that it closed on the acquisition of Poppi for $1.95 billion. The deal price included $300 million of anticipated cash tax benefits for a net purchase price of ...

VF Corporation has fallen short of its Q3 goals, the company revealed on Tuesday. VF’s revenue decreased by 16%, as the company expected a greater volume of sales during the holiday season. The ...

CHICAGO--(BUSINESS WIRE)--Cresco Labs Inc. (CSE:CL) (OTCQX:CRLBF) (FSE: 6CQ) (“Cresco” or “Company”), the industry leader in branded cannabis products with a portfolio of America’s most popular brands ...

Coty Inc.’s COTY focus on its six strategic pillars along with gains from alliances has been adding a gleam to its performance. The six strategies include stabilizing Consumer Beauty make-up brands ...

Whether it’s Anna Schiano’s frisson-producing ASMR clips or Tyler Reyes’ fierce fitness photos, user-generated content (UGC) has become a cornerstone of authentic marketing. Brands are increasingly ...

Delivery Hero operates in multiple regions, including Asia, Middle East/North Africa, Europe, and Latin America, with strong market leadership in each region. The company has achieved strong top-line ...