As a business person, you know that brand recognition is key to your success. Without customers knowing who you are and what you do, it can be difficult to make sales and grow your business. But what ...

Mark manages all aspects of editorial on MarketingTech as Editor, including reporting on the fast-paced world of digital marketing and curating the site’s network of expert industry contributions.

A powerful brand can not only differentiate your business from the competition but also build customer loyalty and drive growth. But how do companies create a robust brand identity in a crowded ...