Now, AI has disrupted the whole process. Today, brand consultants feed AI vast datasets, social listening signals, customer ...

When we decided to partner Hawke Media with STS, we recognized an untapped opportunity in the brand development space. Great marketing isn’t just about clever campaigns or strategic advertising—it ...

Global media agency network UM, part of IPG Mediabrands, has launched its ‘Full Colour Media’ proposition and philosophy, offering a proprietary growth model and research that revolutionises the way ...

Within our current age of transformation and societal angst, change seems to be the only constant. Organizations of all kinds are looking for ways to quickly and effectively adapt, and one of the key ...

J.M. Smucker has spent the last few years reshaping its portfolio to help it build brands that stake out a leading position in categories spanning pantry, snacking, coffee and pet food, and has ...

Digital transformation has enabled anyone, irrespective of background or resources, to build a successful brand. As a journalist, opera singer and speaker, I’ve spent my career helping individuals and ...

Your personal brand is a critical part of your career management plan, but it’s often an area that we don’t consciously think about or plan for. Your personal brand is the perception others have of ...