Bodyform has made headlines as the first brand to make a TV advert featuring ‘blood’ on a sanitary pad rather than the traditional blue liquid. The ad demonstrates the pad’s absorbency by having ...

A new commercial airing in England for Bodyform, a popular brand of feminine hygiene products, is breaking down period taboos when it comes to bleeding and spotting. The company has begun airing ...

Because periods are just SO taboo and god help us if we had to be reminded that half the population really do bleed once a month, real life sanitary towels have never, ever before been shown in TV ...

See more of our trusted coverage when you search. Prefer Newsweek on Google to see more of our trusted coverage when you search. Period blood isn't blue. Women know this, but it's possible men don't, ...

Recounting her first period in her memoir BossyPants, Tina Fey willfully ignored her entry into womanhood because as far as she knew—thanks to commercials depicting it as such—her period would come in ...

Stephen Colbert interviewing Kimmel, Fallon, Meyers and Oliver at the same time is beautiful chaos Sanitary towel and tampon ads don't exactly portray periods in the most realistic way. If it's not ...

The crimson wave. The time of the month. Aunt Flo. The list of period euphemisms are endless. The stigma attached to menstruation has long meant that period ads have shied away from portraying periods ...

Bodyform are on a bloody roll this year when it comes to challenging period-related taboos. Back in June, they released an ad campaign which ditched the weird blue liquid and featured images of actual ...

Buh-bye bright white tennis gear and grinning rollerblading women. Buh-bye weird blue please-don’t-offend-us-with-your-monthly-blood-let’s-pretend-it’s-not-happening liquid. Buh-bye vague allusions to ...

Believe it or not, up until 2016, a real life sanitary pad had never been seen in an advert before. This is despite the fact they're a product some women use every single month. SHIELD YOUR EYES, ...