Writing optimized blog posts for search engines and for people is a skill. And like any other skill, it can be improved by practice. Despite what many legal marketers think, it’s not a complicated ...

They say beauty is only skin deep, that what really matters is what’s on the inside. That may be true with people, but I think a different rule applies with blog posts: What’s on the inside only ...

Blogging is, without a doubt, one of the most effective ways to grow your small business. If your goal is to get consumers to visit your website and eventually buy your product or service, you have to ...

People skim through blog posts and read only the most interesting parts. The best way to make them read through your blog posts easily is to use bullet lists, which express important points in a ...