With product commoditization and standardization of services continuing to fuel the radical shift towards an analytics-driven culture— marketing analytics is poised to play a crucial role in key ...

Universal barcode scanners built directly into smartphones are on the way thanks to a partnership between GS1, the supply chain standards organisation, and the OMA. GS1 manages the product barcode ...

First there was RedLaser, an app that turns your iPhone into a barcode scanner. Now just about every smartphone can do it, but what about those approximately 70 percent of U.S.-based feature phone ...

Following a successful technology trial launched last year, AT&T* announced the availability of AT&T Mobile Barcode Services, which allow businesses to create, publish and manage 1D (UPC) and 2D (QR ...

If your business has a lot of stock to oversee, scanning and managing barcodes can be a quick way to keep tabs on inventory and re-order the precise items you need. However, implementing a full ...

When you're talking about data collection, two technologies come to mind: bar code scanning and RFID (radio frequency identification). The former has been a staple in data collection for more than 30 ...

A Scanbuy study found that mobile bar code scanning is up 700 percent from the beginning of the year, with more people performing scans in a single month than all of 2009 combined. Users are scanning ...

Papa John's International Inc. is testing consumer responsiveness to 2D barcodes via a free pizza promotion.. The pizza franchise recently launched its mobile ordering Web site, enabling consumers to ...