There is talk therapy, physical therapy and even massage therapy, but a new type of therapeutic approach is becoming increasingly popular. Back scratching therapy. Popping up in major cities across ...

Pashun George and her sister grew up scratching their mother’s back before bed. Now, they charge $130 an hour for it. In 2010, they turned the tradition into a family business, Scratcher Girls, the ...

A new wellness fad is raking in business in the Miami area: paying someone to lightly scratch your back, scalp and arms for pure relaxation. "I think it's a very weird thing," Tomi Lahren said on ...

Do you remember the serenity and comfort you felt as a child when your mother scratched your back until your consciousness waned away? Well, a Hollywood-based family found a way to monetize that ...

Move over, massages. There’s a new self-care routine in town, and if anyone needs it, it’s Deco’s Alex Miranda. He threw out his back throwing back margaritas for Cinco de Mayo. Doctors said it’ll ...

If you purchase an independently reviewed product or service through a link on our website, Rolling Stone may receive an affiliate commission. No matter how flexible you think you are, sometimes it’s ...