Salesforce knows how to talk to businesses. Their Facebook ads often skip the fluff and get straight to the point, focusing ...

B2B content doesn’t have to be boring. From infographics to podcasts, there are so many content formats you can use to educate, entertain, inspire, and connect with your audience. But why do so many ...

Your sales presentation literally makes or breaks a sale. Maybe it’s a sale where you’re trading goods or services for money. Or maybe you’re selling an idea to a partner or a higher-up. Any way you ...

If your business caters to other businesses, the manner in which you promote your products and services will be very different from the way you market to consumers. This is because customers who are ...

If a salesperson walked into an important client meeting dressed in ripped jeans and a tank top, that person would be fired immediately. How you present yourself in a business setting matters, so why ...

This isn’t so much a book about presentations, as one about telling stories. Which makes sense, since the best presentations also follow a traditional story arc: setting the scene, introducing ...