Coach’s partner in augmented reality is turning its AR Mirror into an “autonomous retail agent.” Zero10, which also recently collaborated with Tommy Hilfiger, unveiled its AR Store prototype last week ...

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Tim Cook said augmented reality allows consumers to be more "present." — -- In an exclusive interview with ABC News, Apple CEO Tim Cook said he favors augmented reality (AR) over virtual reality ...

Can’t wait to get your hands on Apple Vision Pro? You can get closer than ever while you count the days ’till launch with Apple’s AR hardware preview. Apple is also saying more about launch day ...

You may have heard the term Augmented Reality (AR) being mentioned in tech circles and today Apple is expected to announce its new virtual reality augmented reality headset at WWDC 2023. If you are ...